Communication is not about saying what we think. Communication is about ensuring others hear what we mean.

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Simon Sinek
Notes to Inspire

AWSP does a remarkable job supporting principals through their website, AWSP News, principal videos, podcasts, the Principals Matter newsletter and Washington Principal magazine.

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James Everett, Ed.D.
Superintendent, Meridian School District

I value Washington Principal magazine. Most of the authors are working principals, writing about issues principals face in a helpful, useful, and approachable way.

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John Pehrson
Former Business Rep to the AWSP Board

Informed Principal

Knowledge is power and we want the most powerful principals in the world. We believe every student deserves an informed, connected, and engaged principal -- and we’re here to help. AWSP strives to be the principal’s best friend. If it’s a resource or information you need, we want to be the first place you look.




AWSP TV is our talk show for principals. Watch on demand or catch our livestream where you can ask our guests questions via chat.



Our bi-monthly e-newsletter with the stories, resources, and updates you need to stay informed.

Fast Five

Fast Five

Five tips, tools, and takeaways from principals across the state, all in five minutes or less. We’ve got some great ideas for principals, by principals.

Feature Videos

Feature Videos

Highlighting unique & effective programs around the state showing great examples of effective leadership. Check out how many different evaluation criteria each program touches.

Fact or Fiction

Fact or Fiction

Fact or Fiction videos answer commonly asked questions or address myths or misconceptions, all in two minutes or less.

Events & Promos

Events & Promos

What will you find here? All sorts of cool and fun stuff, from Richard Sherman, Joel McHale, and Scott Servais to our amazing Principals of the Year. 


What’s news? What’s noise? We filter all that out and keep you up to date with our publications. Whether on screen or paper, we’ve got something for you.


Washington Principal Magazine

Washington Principal is the official print publication of AWSP. We print three issues every year of our award-winning magazine, featuring articles written by practicing principals, district communicators, school administrators, education policy experts and influencers, and AWSP staff

Articles focus on what’s happening now in K-12 education in Washington state, giving you access to resources you can’t find anywhere else.
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Principal Matters

Our bi-monthly e-newsletter with the stories, resources, and updates you need to stay informed.


In The Loop

News from the Association of Washington Student Leaders and updates from Cispus and Chewelah Peak.

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Leg Update

All the important news with our state and federal legislatures, every Friday during Washington’s legislative session.


  • Six-Foot Relationships

    Dr. Scott Seaman, AWSP Executive Director
    Oct 16, 2020
    Rolling up in front of Liberty High School in Spangle, Washington was not like the traditional experience of which I was accustomed. For decades, if you pulled into any typical high school parking lot, you’d find cars parked everywhere and a busy scene filled with students moving about socializing in small groups. Not today. It was eerily quiet. Instead I found a half-full parking lot, void of typical activity. What I knew however was that Liberty High School opened in a hybrid model and that students were definitely on campus, but only half of them. I also knew that Principal Aaron Fletcher, a 12 year veteran principal (22 years in district), was somewhere inside principaling. What I didn’t know exactly was what “principaling” meant in our current COVID reality.
  • "I've Never Been Called Exceptional Before."

    James Layman, Director of Student Programs, AWSL
    Oct 15, 2020
    Every now and then, a conversation with a student becomes profound and life-changing. A conversation where you leave the conversation a different person than when you entered. Where students teach you a lesson that you never knew you needed to hear. That sums up a conversation I had with a student this week.
  • Difficult Decisions and a Call to Action in These Challenging Times

    Dr. Scott Seaman, AWSP Executive Director
    Oct 14, 2020
    We are clearly in some of the most challenging times of our careers. And, quite frankly, you probably never envisioned leading your school in and through these circumstances. We hear you. AWSP has been supporting school leaders since 1972 and continues to make the necessary changes to provide the relevant, timely, and personalized support you need. Just as COVID has impacted members like you, COVID has impacted AWSP in many ways. At our recent annual September AWSP and Foundation Board meeting, the board made a difficult decision to terminate our Chewelah Peak Learning Center contract with the Department of Natural Resources and ESD 101. This was by no means an easy decision. Word is spreading quickly about both the action related to Chewelah Peak and the precarious position of our Cispus Learning Center because we officially launched our “Cispus Forever” Campaign this week. This state (and national) campaign is focused on both the short-term survivability of Cispus (in response to COVID) and the establishment of an endowment to forever secure the future of Cispus. We have to start somewhere while we work to build an endowment that will help us weather future storms like COVID.


Sometimes, looking at a screen or reading anything else is the last thing you want to do. Podcasts offer the ability to have a nuanced discussion about any topic a principal would care about. Subscribe today and listen anywhere you go.